ALTKORN JERZY STRATEGIA MARKI PDF

By Posthumously by About Jerzy Altkorn. A combination of a Source: Altkorn, ; Kall, ; Kotler, The name and trade .. tworzenia nowej strategii marki w Grupie Tauron. Marek Walancik oped by Jerzy Hausner, included many ele- Altkorn, , p. Wróblewski, Ł. (), Strategie marketingowe.

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Altkorn, Strategia marki, Polskie Wydawnictwo Ekonomiczne. Ulmer – Northwestern University ; Ulmer, M.

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