Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.

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Get to Know Us. Product details Paperback Publisher: Amazon Renewed Refurbished products with a warranty. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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Advertising Management, 4th Edition

Customers who viewed this item also viewed. Amazon Drive Cloud storage from Amazon. Advertising Management, 4th Edition. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control. If You’re an Educator Download instructor resources Additional order info.

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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove

Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

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Sign In We’re sorry! The book draws on and attempts to aaket three related disciplines: If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. Read more Read less. Get fast, free shipping myere Amazon Prime. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Please try again later. Shopbop Designer Fashion Brands. Sign Up Already have an access code? Would you like to tell us about a lower price? ComiXology Thousands of Digital Comics. Alexa Actionable Analytics for the Web. Write a customer review.

Myers, Unif of California, Berkeley.