(Reuters) – Demandware Inc., which provides cloud-based e-commerce products , filed with U.S. regulators on Friday to raise up to a $ average rate of 53% of a SaaS company in its ninth year. The two closest companies in terms of growth rate are LinkedIn and Demandware. Demandware Inc – IPO: ‘S-1’ on 7/15/11 – EX – Registration Statement ( General Form) – Seq. 21 – Sales Compensation Plan.
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As filed with the Securities and Exchange Commission on March 12, Exact name of registrant as specified in its charter. State or other jurisdiction of. President and Chief Executive Officer. Name, address, including zip code, and telephone number, including area code, of agent for service. Approximate date remandware commencement of proposed sale to the public: As soon as practicable after this Registration Statement is declared effective.
If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule under the Securities Act ofcheck the following box. If this form is filed to register additional securities for an offering pursuant to Rule b under the Securities Act, check the following box and list the Securities Act registration statement demandward of the earlier effective registration statement for the same offering.
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Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. Table of Contents The information in this preliminary prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and demandwarre is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.
Dated March 12, This is the initial public offering of Demandware, Inc. We are offering 5, shares of our common stock. Prior to this offering, there has been no public market for our common stock.
Neither the Securities and Exchange Commission nor any other regulatory body has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus. Any representation to the contrary is a criminal offense.
Initial Public Offering Price. Proceeds, before expenses, to Demandware, Inc. To the extent that the underwriters sell more than 5, shares of common stock, the underwriters have the option to purchase from us up to an additionalshares at the initial public offering price less the underwriting discount.
First Analysis Securities Corp. Industry and Other Data. Selected Consolidated Financial Data. Executive and Demandwre Compensation. Certain Relationships and Femandware Person Transactions. Description of Capital Stock. Shares Eligible for Future Sale. Tax Considerations for Non-U. Holders of Common Stock. Index to Consolidated Financial Statements. We have not authorized anyone to provide any information or to make any representations other than those contained in this prospectus or in any free writing prospectuses we have prepared.
We take no responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you. This prospectus is an offer to sell only the shares offered hereby, but only under circumstances and in jurisdictions where it is lawful to do so. The information contained in this prospectus is current only as of its date regardless of the time of delivery of this prospectus or of any sale of our common stock.
This prospectus contains registered and unregistered trademarks and service marks of us and our subsidiaries, as well as trademarks and service marks of third parties.
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All brand names, trademarks and service marks appearing in demaandware prospectus are the property of their respective holders. For investors outside the United States: Persons outside the United States who come into possession of this prospectus must inform themselves about, and observe any restrictions relating to, the offering of the shares of common stock and the distribution of this prospectus outside the United States.
This summary highlights information contained elsewhere in this prospectus. This summary does not contain all of the information you should consider before investing in our common stock. Demandware is a leading provider of software-as-a-service e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts.
Our customers use our highly scalable and integrated Demandware Commerce platform to create a seamless brand experience for consumers across all digital touch points worldwide. By simplifying access to the complex e-commerce functionality required for an effective and engaging consumer experience, we enable our customers to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly and improve e-commerce site traffic, all of which can lead to increased revenue.
Through our on-demand software-as-a-service, or SaaS, platform, our customers run the latest version of our software and have access to a steady stream of new and innovative e-commerce functionality as soon as it becomes available. By using our platform, our customers avoid the need for a large upfront investment in on-premise hardware infrastructure and in customized software that is difficult and expensive to implement, upgrade and maintain.
They also avoid the limitations of generic vendor-created e-commerce solutions that typically do not offer the flexibility and functionality necessary for merchants and retailers to create, manage and control their own customized online brand presence. From December 31, to December 31,the number of customers using our Demandware Commerce platform increased from 10 toa We derive our subscription revenue from fees paid to us by our customers for their access to our e-commerce solutions during the term of our subscription contracts, which is typically three years and ranges from one year to seven years.
Table of Contents The Market. We believe our total addressable market is at the center of three large and growing industries: The overall global retail industry grew at a 4. In addition, the adoption of SaaS solutions has grown significantly, and, according to Gartner, estimated worldwide total software revenue for SaaS delivery within the enterprise application software markets is expected to grow at a CAGR of While the e-commerce market is expanding, it is also becoming more complex, particularly for global multi-channel retailers and brands trying to reach consumers with consistent storefronts across multiple channels, geographies and digital touchpoints.
Several trends are driving this increased complexity: Need to Maintain Scale and Global Presence. Companies that are unable to maintain the quality and functionality of their e-commerce sites as they expand and grow risk losing both existing and prospective consumers, domestically and internationally. As the speed, functionality and sophistication of internet applications continue to improve, consumers increasingly expect a rich, interactive and personalized e-commerce experience, such as active merchandising, social commerce, dynamic product imaging and ratings and reviews.
Proliferation of Retail Channels. E-commerce is expanding beyond traditional web storefronts viewed on a personal computer due to the rapid proliferation of internet-enabled devices, including in-store kiosks, smart phones, tablets, and other devices, allowing consumers to access information and shop through an increasing number of digital retail channels.
Integration of Systems and Business Processes. Businesses have dramatically recast their online presence from static e-commerce sites focused mainly on presentation of basic product information or simple purchasing to dynamic, interactive hubs for consumer marketing, transactions, communications and services. Businesses require robust, scalable and global e-commerce solutions that can integrate with other enterprise solutions, such as enterprise resource planning, customer relationship management, order management, call centers, supply chain management and business intelligence systems.
Rapid Pace of Innovation. As the switching costs for consumers adopting the newest technologies remain low and new shopping models evolve, the pressure for companies to keep up with the pace of e-commerce innovation increases. Traditionally, there have been two common solutions for the creation and management of an e-commerce business: While traditional on-premise enterprise software solutions offer the benefits of in-house control and differentiation through custom development, they typically have relatively high upfront costs and are difficult to maintain, upgrade and scale.
Table of Contents A SaaS delivery model can combine the lower costs, speed of implementation and other operational benefits of outsourcing with the functionality, flexibility and customization capabilities of on-premise enterprise software solutions. As a result, the adoption of SaaS solutions across industries has grown significantly. We believe there is a significant opportunity in the e-commerce market for a company that can offer a comprehensive SaaS solution designed to address the increasingly complex requirements of retailers and brands seeking to attract and satisfy consumers in the digital world.
Demandware Commerce combines enterprise-class e-commerce capabilities and functionality with a SaaS multi-tenant delivery model.
We believe that our on-demand solutions provide the following benefits to our customers: High Reliability, Safety and Security. We provide high uptime, robust security and built-in disaster recovery through our network of state-of-the-art data centers. We have provided Using our Demandware Commerce platform, customers can easily deploy new e-commerce sites without the need to install or integrate their own hardware and software infrastructure.
Through Demandware LINK, our online community of technology partners, customers can access an extensive library of integrations to third-party applications to expand the capabilities and functionality of their e-commerce sites. These features enable our existing customers to accelerate their time-to-market for new e-commerce sites and quickly implement new functionality.
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In addition, we believe that our typical four to six month platform implementation cycle for new customers is shorter than the period generally required for the development and deployment of comparable on-premise e-commerce software solutions.
Our mission is to extend our position as a leading provider of SaaS e-commerce solutions and become the global backbone for digital commerce between retailers or branded consumer product manufacturers and their consumers.
Key elements of our strategy include: Retaining and Expanding Business with Existing Customers.
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We will continue to work with our customers to help grow their online revenue deandware optimize the effectiveness, engagement and performance of their e-commerce sites by taking full advantage of the functionality of our Demandware Commerce platform.
Extending the Platform Across Channels.
We will continue to extend our Demandware Commerce platform to support established and emerging channels where consumers want to shop, including smart phones, social networks, call centers and in-store kiosks.
Growing Our Customer Base. Investing in Direct Sales. We plan to grow our enterprise direct sales team to win more customers domestically and internationally. Significantly Growing Our European Operations.
Form S-1 Amendment No. 7
We intend to continue to grow our European operations by further investing in direct sales, strategic alliances, services and support in the region. Expanding and Strengthening Our Strategic Alliances. We intend to continue to grow our distribution channels through key existing and new alliances. Small- and Medium-Sized Businesses. We are building a sales team to target demadnware and medium-sized retailers and emerging brands that are just starting to implement their e-commerce strategies and want to quickly scale their online business.