MİMARLIK BÖLÜMÜ ZORUNLU DERSLERİ 1. This course introduces students free hand drawing and to describe how to make architectural sketches. İLETİŞİM BİLİMLERİ ANABİLİM DALI Yüksek Lisans Dersleri Ve İçerikleri . Photoshop, Freehand, CorelDraw, QuarkXpress grafik programlarında uygulamalı. Computer Literary 1. BMEEPAGGIO1. Engineerime Sciences. EMETETOP Geometrical Consruction 1. BMEEPAGGI. Freehand Drawing 1. BMEEPRAGION.
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The terms such as mass media source, message, media channels and target groups; the process of mass communication. The factors effecting the mass communication. The differences between source and the target; socio-cultural differences, the language barriers. The wrong choices of, misunderstandings of symbols, wrong interpretations of language actions. Critical analysis of approaches an mass culture; content analysis according to media studies; discourse analysis, semiotics, psychological analysis, methodology and techniques in research projects.
The transdisciplinary qualities of communications sciences and information sciences; arguments in terms of history, biology, sociology, nature, culture, technology, economy. The dominant point of views about mass communications theories. History of radio, television, internet, wireless television, satellite broadcasting and digital broadcastings; uses of studio equipments; the developments on mass communications sector by advanced technology; the changes of communication codes by new Technologies.
The concept of ethics; arguments on the contents of visual and auditory messages; objectivity, true and fair broadcasting; the liberty of getting news and information.
Video broadcasting on internet basic requirements of producing a video, video techniques, basic qualities of internet broadcasting, internet users, the video viewing habits of the target groups on internet, the reasons fort he websites to be preferred on internet which are broadcasting videos, the contents of the video sharing sites.
The qualification of using internet as a technology, internet users, generally yhe consumer characteristics and preferences, consumer behaviors in the new communication environment, the internet;positioning the advertisements in internet, conspicuousness of internet advertisements, the relation between the content of internet website and the advertisement, animation in advertisements.
The definition, history and the types of semiotics, terms about semiotics, art and semiotics in postmodern contemporary world, the semiotic analysis method, the relations of radio television, cinema, internet and semiotics. Art elements and Fundamentals, components of visual design, balance, proportion, intengrity, visual hierarchy, graphical design on television, graphical design on internet.
Information transaction with images, visual communication elements; the description, qualities, effests and usage areas of icon; typography, graphics, cartoons, comics, motion, form; television and computer images; visual communication in teh context of individualistic, historical, technical, ethical, cultural and critical. Acting in cinema; how should director guide the actors and actresses; using body language according to the scenes; interpretation of the correlation between the body language and the created situations.
The art of creating meanings by body language; semantic dimension of jests and mimics and body postures. Art elements and principles; elements of visual design; composing skills; the criterions of creativity in visual design.
How different cultures communicate by the mass media, the positive and negative effects of cultural differences; globalization and intercultural interaction; the role of internet, television and cinema in intercultural communication; critics on globalization; new social environmets and self innovation. Studying on and comparing the different fields of visual environment and production which is an important source of the daily experiments, culture and media; the relations in between the audiences and the visual culture under the frame of individual and society; the styles of ideologies in using the visual cultural components to influence the groups; the efficiency of visual communication in imposing the ideology.
Reporting for televisions by advanced Technologies; techniques of topic choice, evaluating, research and type, preparing visual news; ethics on preparing visual news; importance of mass communication law; journalism techniques on internet; rules for reportage on visual media.
The history of documentary cinema films; analyzing the films analytically and critically; critical perspectives about history of documentary film making in different cultural, political and social environments.
Analyzing and comparing American, European and Turkish documentary Works. Freehanf, it is dealt with the modernism and modernity concept and the role of the mass media in modernism process. Cultural Studies today is a diverse, interdisciplinary field focusing on diverse perspectives on culture.
In this course, cultural studies approach is introduced in the framework of its intellectual roots and influential thinkers; mass communication and culture, mass culture, popular culture, the commodification of derrsleri, gender and subcultures are discussed. Also, certain concepts underlying of the basis of the cultural studies such as media representations, xersleri, ideology, discourse, power, and hegemony are dealt.
Strategic human resource management, globalization, performance evaluation, training, motivation of employees, compensation techniques, issues such as change management will be handled within the scope of the course. The assessment of corporate communications as a whole and to take part in practice will focus on skills.
Characteristics of modern society. Theoretical trasformation of modernism.
Yüksek Lisans Dersleri ve İçerikleri
Politic and economical transformation of modernism. The rise of treehand modernism. New aspects in production, consumption, communication and life styles. Modernism and postmodernism discussions. Theorical approaches and thinkers of last period. This course aims to approach to the social media with sociological perspective, in the course; historical and social development of social media, individual and social effects of social media, significance of social media in social change, the identity strategies of social media users, various sociological causes of social media usage, organization in social media and social movemnets, forms of social representation in social media, social media and politics, surveillance and privacy in social media, ethical issues in social media will be investigated.
Considering the political mainstream and critical dimensions of communication in the process of historical development, present and evaluate research on political communication methods and techniques. Applicable studies by photoshop, Freehand, CorelDraw, Quark-Xpress; design of emblem and logo as important elements of company identity; basic Fundamentals in preparing letterhead sets, brochures, handbills, magazine ads, posters, billboards; freehamd, Picture and logo Works intended for internet.
Direct students to gain an active film watching habit; discuss about the films, to explain the meanings; comparing the various screening, acting and light using styles of different directors; gaining theoretical knowledge about cinema researches; analysis of film in details of topic, theme, plot and place and examining the films which presents the sort of the film.
Interaction betwen media and society; the symbolic interaction theory; how media deals with the social issues under the frame of communication models; mass media organizing; the style of mass media in informing and orienting the public; the effect of media on political establishments; the ideological appliances of the government; reproduction of the society; popular culture in the sense of postmodernism.
The concept of popular culture and the content of it; the fact how the popular culture freehanv the society; comparing the popular culture productions with the high culture productions; the role of the popular culture in forming the life styles; consuming culture; critical approaches againts popular culture.
Adapting the principles of perception of graphics and design onto the cinema and television; figure and background relations known as Gestalt principles; balance; isomorphic harmony; perceptional grouping; considering the assimilation- decomposition principles in cinema and television. Creative view in advertising, advertisement vreehand, planning the advertisement campaigns, copywriting, creating ads for pres media, media planning, advertisement budget, advertisement types, principles of copywriting, principles of preparing storyboard, synopsis, treatment.
Establishment of sponsorship culture; basic sponsorship concepts and modern sponsorship approaches; directory of sponsorship, pricing the sponsorship, announcing the sponsorship, styles and differences of sponsorship on television and cinema. Elements of the sentences; analysis of sentences; fixing the ambiguities; applications of true and fair writing and loud reading regarding the classical from Turkish and world literature, techniques of correct breathing, fredhand diction applications.
American Pragmatists, Frankfurt Ecole Critical Theory; reflection of postmodern critics on television and cinema, such as Richard Hoggard and Raymond Williams from Birmingham Scholl, postmodern situations; critics of the concepts as popular culture, globalization. Audience profiles; learning about the audiences under the frame of perception esthetics Rezenptionsasthctikhistory of perception esthetics, critical thoughts, interpreting the frerhand films regarding the perception esthetics.
Term of persuasion in the context of communication psychology; understanding the target freehwnd of mass media; perceiving the expectations of audiences; theoretical bases and applications of persuading by mass media; learning the communication styles; strengthening the communication skills.
Traditional communication technologies, the reasons of the requirements for the advanced communication technologies; television Technologies in the transitional period; communication satellites, cabled television, teleconference, video conference, virtual studio, forms and specialities of information, the new communication channels. The history of development television broadcasting; the general and particular specialities of television broadcasting; international broadcasting specialities and principles, the organizations of international broadcasters, the goals of them, comparing the world wide broadcasts and the national broadcasts, the situation of internatioanl broadcasting today in the sense of program techniques.
Facilities and equipments used in the desktop publishing, multimedia software used in desktop publishing, page design, pressing and copying techniques, principles of colorful page designing, cost analysis in desktop publishing.
This course will be discussed in communications and technology concepts. Technological determinism, symptomatic technology, social determination of technology and the social construction of technology approaches will be discussed.
It is also intended to ensure that students understand the new communication technologies and features. Traditional society structure of ottoman.
Cultural modernization processes in Ottoman: Cultural vision and cultural policy. Socio-cultural life in period of one-party. Socio-cultural life, before New socio-economic changes and Socio-cultural life, after Turkey in teh s: In this course, aims to explain that consumer society and culture with the sociological perspective and the role of media on the formation and spread of consumer culture.
In this context; consumption theories, the birth and development of the consumer society; dersleei of identity, fashion, spare time and shopping centers with consumer society will be examined.
Consumer society and media relations will be discussed in the framework of media products. In this course, the social features of the periods in Turkish cinema and their reflection on cinema will be discussed. In addition the relationship between periods and directors will be evaluated and the derselri of the new generation directors on Turkish cinema will be emphasized. This course covers the derseri concepts of political economy, the historical basis of the political economy approach.
ILT Human Resources and Communication Management Strategic human resource management, globalization, performance evaluation, training, motivation of employees, compensation techniques, issues such as change management will be handled within the scope of the course.
In addition, the lesson of the classical directors of European art cinema will be to analyze the artistic understandings, and the themes of Italian New Realism, New Wave movie movements and representatives of these movements will be covered. Ideology discussion is based on the differences between the factual reality and its representation in the media. It is also focused on how this fact is transformed by the mass media and the media and ideology relationship through the various examples.
İTÜ – TTG RES E
It is aimed to examine how the social classes are represented in the media through the political-economy perspective. Phenomenon and processes of political communication, the main srategies used in political communication, effects of political communication in elections, factors affecting voter behavior. The main techniques of persuasion using in political communication frwehand be examined in this course.
Local and general elections which performed with the transition to multiparty democracy in Turkey will be examined, the election campaigns treehand political parties applied form past to present to present and paradigm shift of political communication in Turkey will be discussed through examples.